Nearly every form of commerce, no matter how smartly practised, creates unwanted by-products. Environmental sustainability in business is the art of profiting from the customers’ needs without harming the world around us. Of course, some industries have more environmental impact than others. Over 70% of event executives say they believe their companies do little harm to the environment. An identical percentage believes that although consumers say they want greener events, clients are, in fact, highly resistant to paying the higher prices associated with the privilege.
This begs the question: is the pursuit of anything green by the events industry, little more than a feel good exercise resulting in higher costs and possibly insignificant environmental benefits?
TRUE COLOUR EVENTS have realised, that today, government customers are the most insistent upon green products and practices. Furthermore the growth in business customers is expected to rise sharply over the next two years. According to a survey, energy costs are a primary cause of the demand. For example, executives cite potential energy savings (60%), followed by compliance with regulations (51%) and meeting customer demands (45%) as the most important factors influencing environmental decision making. This focus is much more pronounced than the avoidance of hazardous materials or incorporating recyclable materials into new designs.
At TRUE COLOUR EVENTS we aspire to meet and plan for an energy-efficient, secure and sustainable future. TRUE COLOUR EVENTS and the world have awakened to the enormous potential of energy efficiency to address energy, environmental and economic imperatives simultaneously.
TRUE COLOUR EVENTS provides solutions to our customers that have not only helped them save energy and money, but also contributes to making their companies environmentally friendly. |
